For the average marketer to make the most of the internet these days you must understand the tools of the trade or applications that make marketing online manageable. Independent programmers and companies are creating some really cool and helpful tools that can help you take your marketing to the next level. Many are affordable or free, easy to use, and plugin to the websites we already own.
Here are several that I use, and I am asking for you to add to the list if you have an application you recommend.
Equipment: (costs are approximate)
Camera:
Canon t6i – $700 (great for starting out)
Canon 7D – $1400 (cropped frame sensor, but really fast)
Canon 6D – $1400 (full frame sensor)
Canon 6D Mark II – $1999 (full frame sensor)
Sony a6000 – $550 (Mirrorless Camera)
Lens:
Sigma 24-70mm f2.8 – $750
Canon 50mm f1.4 – $329
Canon 70-200mm f2.8 – $1900
Sigma 70-200mm f2.8 – $1200
Photo Editing:
Lightroom Download – $149
Lightroom CC – $9.99 per month
PicMonkey – A very helpful photo and graphic design tool. I use it all the time.
Drones:
DJI Phantom 3 Pro – $899
Tripod
ZOMIE – $75
Management:
Trello – A really easy to use tool for managing your life and to do list.
Photo Management:
SmugMug – Great way to manage photos
Website:
Elegant Themes – The company I currently use for my theme creation, however I also work with programers on more custom themes, and use standard free WordPress themes
Email:
Mail Chimp – A company that helps you send emails to lots of people and receive information on who opened what, where, and when.
Design:
Color Scheme Designer – A great tool for developing a color scheme
Lightroom – A must have for editing and cataloging photography. The product normally comes as a subscription with Photoshop.
Storage:
Google Drive – This is the one that I use the most.
DropBox – Really easy to use storage system
Event Registration:
Wufoo – Helps you build online forms and information collection points. You can use this for online camp registrations.