Telling Your Story through Video & Photography
Important Note: These are the notes for a recent talk I gave in Colorado Springs. This will NOT make much sense unless you have attended the class. If you would like this class taught for your organization please let me know.
Marketing
Product – What do you provide?
Location – Where do you provide it?
Cost – How much is it going to cost?
Advertising – How are you going to tell people about it?
Do you have a marketing strategy?
Are you coordinating the efforts?
Who owns all of this?
Target
“When a man does not know what harbor he is making for, no wind is the right wind.” ? Seneca (goodreads) Who are you trying to reach? This is so important!!!
Who in your organization is going to own the marketing/advertising job?
- CEO or Camp Director?
- Marketing or Communication Director?
- Volunteers?
- Not really anyone?
Who is developing the strategy
- Do you have a plan?
- Do you want a plan?
- Will you follow a plan?
Storytelling
Definition: Telling or writing stories
We all like a good story. I believe that this is GOOD CONTENT. People like content that serves their needs/wants.
- Does not feel like an ad
- Is something people want to watch
- Is not an interrupter
- Is content people seek to enjoy
Content
- Written – Blogs, web pages, books, brochures
- Pictures – Digital and printed
- Video – Online and on location
- Live Event – Speaking in churches, parades, fair, live online
Written
- Blog
- Website
- Brochure/Literature
- Mailings
- Book
Photography
- Amature photography
- Professional photography
- Volunteers taking pictures
- Gear/Equipment
- Presentation platform
Video
- Harder than photography
- Very effective if done correctly
- Equipment/Staffing
- Start-up costs
- Short film projects
- Live via Facebook, Instagram or others
- Learn from others on Youtube
Rules of Photography
- The Rule of Thirds or the Golden Ratio
- Leading Lines and Curves
- Clear Subject
- Perspective
Levers You Can Pull
- Exposure is the level of brightness in the photo.
- Components that affect exposure:
- Available Light – How bright or dark it is
- Shutter Speed – How fast your shutter opens and closes
- Aperture – Changes how much is in focus and amount of light coming in
- ISO – Sensitivity of the sensor
Resources
- Our camps page: miraclemountainranchmedia.com
- My page: rosie.smugmug.com
My Websites