Tools of the Trade

Tools of the Trade

For the average marketeer to make the most of the internet these days you must understand the tools of the trade or applications that make marketing online manageable.  Independent programmers and companies are creating some really cool and helpful tools that can help...
Time to Think

Time to Think

Ideas are powerful. Ideas change things. Ideas don’t create themselves—they come from you. So how do we come up with the next best idea? It might come on the fly, but many good ideas come after you have had time to ponder, dream, think. As a marketing leader, are you...
Brand Consistency

Brand Consistency

Stop for a moment and consider three brands that you can remember quickly.  Chances are they each have some similar characteristics.  These qualities are often found in any great logo, and should be found in brand. Review this short list to see how your brand measures...

Good Marketing

Laying a foundation for Good Marketing In marketing, do the right thing, always and without exception. It almost sounds opposite to “do what it takes” marketing, but doing what it takes must have rules. Every single decision you make works to set a foundation. If you...

My New Secret Marketing Weapon

I love internet advertising these days.  It is a personal style and strategy, but I also think it hosts a lot of opportunity. We have a wonderful local newspaper we work with and word of mouth is huge for our camp, but I still use Facebook on a daily basis, run Google...
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