I am a fan of several books but right now I am recomending you read Duck Tape Marketing by John Jantsch.

It is:

  1. Practical
  2. Easy to read
  3. Has steps that any business person can use
  4. It does not cost that much to buy
For less than $20 this is one of the best marketing seminars you can get. I recently recommended it to a seasoned business person who downloaded the audio book listened to it and also ordered the book form.
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