I am a fan of several books but right now I am recomending you read Duck Tape Marketing by John Jantsch.
- Easy to read
- Has steps that any business person can use
- It does not cost that much to buy
For less than $20 this is one of the best marketing seminars you can get. I recently recommended it to a seasoned business person who downloaded the audio book listened to it and also ordered the book form.Buy the Book